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Americans Want Public & Private Sectors to Improve Quality of Support for Veterans

Ipsos and ScoutComms Release First in Series Surveying Americans’ Views on Veterans Issues

August 19, 2015, Washington, D.C. – In the first Ipsos-ScoutComms Veterans Issues Poll, released today, global market research leader Ipsos and ScoutComms, the nation’s leading communications and advocacy firm specializing in veterans issues, found that a majority of Americans hold unfavorable views, or are unaware of, current U.S. government, corporate, and non-profit efforts to help U.S. military veterans. Ipsos, the world’s third-largest research firm with offices in 87 countries, and ScoutComms are collaborating in a regular series of polls of American adults. The collaboration will explore the breadth and depth of the civil-military divide and provide timely insights into Americans’ views on issues affecting the nation’s 21.2 million veterans, as well as current service members and their families. Organizations and institutions seeking to support these communities will be able to utilize this data to fill critical gaps in understanding, resources and prioritization of services. Ipsos-ScoutComms Veterans Issues Poll: Summary of Findings

  • Americans do not think the U.S. government is doing enough to help veterans. 51% of respondents hold unfavorable view of current U.S. government efforts for veterans
  • Americans expect more from corporate America. 54% don’t believe U.S. corporations are doing enough to help veterans
  • Americans are uneducated or skeptical about non-profit and charitable efforts to help veterans. 43% won’t pass judgment on non-profits and charities, while 34% don’t think they are doing enough to help veterans
  • Americans believe the U.S. government should focus on improving healthcare services for veterans. 41% believe that the provision of healthcare services is where government has most room for improvement
  • Americans worry that veterans are not competitive in the workforce. 48% don’t believe today’s veterans are prepared to succeed in the civilian workforce, even though the veteran unemployment rate has been at or below civilian unemployment rates in 2015
  • Age correlates with perception. Respondents ages 18-34 consistently had the most positive views of efforts to support veterans, while respondents over 55 consistently had the most negative views

“Veteran advocates and policymakers talk often about the civil-military divide, yet we have found few data-driven insights into the actual and perceived gaps between veterans and civilians,” said ScoutComms CEO and Founder Fred Wellman. “This new collaboration with Ipsos will significantly expand our understanding of what the American people know and believe about veterans.” “The surprisingly negative tone of the responses provided in the initial Veterans Issues Poll shows that in spite of some truly herculean efforts by the public and private sector in the last decade, organizations working to support veterans still need to do more to help educate the broader American population on the vast amount of time, money and attention being expended to support veterans and their families,” said Wellman. Over the coming months, ScoutComms and Ipsos will continue to collect, publish and analyze polling results that capture Americans’ opinions on a range of relevant veteran and military family issues such as physical and mental health, women in service, LGBT rights, post traumatic stress and student veterans at America’s colleges and universities. Inquiries or interview requests regarding the survey can be directed to ScoutComms Vice President Brian Wagner at bwagner@scoutcommsusa.com or 202-596-6102. SURVEY METHODOLOGY Full details on the responses can be found HERE. These are findings from an Ipsos poll conducted on behalf of ScoutComms, fielded August 11-13, 2015. For the survey, a sample of 1,004 U.S. adults 18 and older was interviewed online. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all respondents. The data were weighted to the U.S. current population data by gender, age, region and household income based on Census data.  Statistical margins of error are not applicable to online polls.  All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of one per cent. Where figures do not sum to 100, this is due to the effects of rounding. ABOUT IPSOS  Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Visit www.ipsos.com to learn more.  ABOUT SCOUTCOMMS ScoutComms is the nation’s leading communications, advocacy, and philanthropic strategy firm dedicated to providing services that support veterans, service members, and military families. ScoutComms works with Fortune 500 corporations, veteran-owned businesses, non-profits and other organizations to help them increase and sustain their positive impact for those who have served. As a Certified B Corp and Service Disabled Veteran Owned Small Business, ScoutComms is committed to working with its clients and partners to create a society that better understands the needs of veterans and military families and that provides greater access to the social and economic resources essential to their health and well-being. Visit www.scoutcommsusa.com to learn more.

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