Precision Public Relations for Aerospace, Defense, and Veterans Affairs
Services
Fred Wellman of ScoutComms and Jim Knotts of Operation Homefront at an event ScoutComms supported with public relations outreach
1) Media Relations – traditional and non-traditional
Traditional
- Precision media outreach targeting the right reporters for the right stories
- Deep relationships with all of the top outlets in the defense and veterans sectors
- Message and storyline development and analysis
Non-Traditional
- Unparalleled relationships in military blogging and non-traditional media
- Reach a wider audience of customers and troops around the world
Government official channels
- Relationships with official service websites and installation newspapers
- Close professional ties with public affairs leaders and social media specialists
2) Thought Leadership Support
- Identifying potential thought leadership opportunities
- Finding niche publications, speaking engagements, panels, etc., for leaders
3) Digital Communications
- Utilizing social media channels as effective communications tools
- Engaging and growing social networks to build an active following
- Collecting and creating content that is shareable for a specific target audience
- Support during events like conferences, charitable projects, and panels
4) Veterans Focused Corporate Giving Programs
- Consulting and guidance on this unique and growing sector
- Experience identifying and leveraging corporate giving opportunities with the most impact
- Experts at evaluating veterans and military focused non-profits to find the right fit for our clients
5) Government Communications Engagement
- Long experience working with the Department of Defense, Department of Veterans Affairs, and other agencies
- Understanding of the rules and procedures inherent in working with official government channels
- Support for events, displays, and demonstrations that involve government agencies
6) Issues and Crisis Management
- Proactive systematic identification of issues of potential concern and the development of means to respond rapidly
- Monitoring and tracking of issues and trends in the defense, aerospace, and veterans sectors
- Coordinated efforts to address the crisis, engage, and recommend strategies for minimizing the damage to a client’s reputation
7) Event Support
- Support for tradeshows, demonstrations, and other industry events with both traditional and digital media outreach
- Development of newsworthy stories before events to leverage media coverage and interest
- Preparation of interested media, establishment of frameworks for social media channels, and plans of action for the event
8) Marketing Communications
- Market research, message development, and context analysis
- Assistance in understanding the aerospace, defense, and veterans markets
- Support of creative and design for defense specific input and elements
- Review of creative for military/veterans appropriateness and accuracy
ScoutComms, Inc. is a Service Disabled Veteran Owned Small Business.
We are listed in the federal Central Contractor Registry and Virginia’s eVA system.
Contact us to find out how we can help you find your way in the aerospace, defense and veterans’ sectors.