Mission: Create a Smoother Transition
Corporate Social Responsibility and Employment
Corporate social responsibility campaigns focusing on veterans and military issues are one of our primary specialties. ScoutComms has a singular focus in this unique market space allowing clients to get the most impact for their investments and, in turn, credit for those efforts to support the veterans and military family communities.
ScoutComms’ client The Home Depot decided to conduct a campaign called ‘Mission: Transition’ across the country assisting transitioning service members to prepare for the civilian job search. The effort involved seminars and one-on-one sessions with actual Home Depot hiring managers and veteran employees. The client wanted to ensure maximum participation by military and veterans at over 200 locations from Hawaii to Florida. ScoutComms was tasked to ensure attendance at all of the locations by military service members and veterans, media outreach with veterans focused outlets and outreach to partner non-profits and service organizations.
Intense military and veterans focused media relations campaign was mounted to reach as many service members and vets nationally. ScoutComms has relationships with military Public Affairs headquarters and directly contacted them to transmit the information in official publications and place notices on every base. We activated our network of military bloggers and veterans service organizations and non-profits to spread the word as well. Articles in the Army Times and the Army News Service reached a wide swath of the military audiences.
Our efforts resulted in the program being booked solid at every location. There was a wide range of media hits and the Vietnam Veterans of America issued a proclamation of thanks to Home Depot for the effort. The campaign won two Silver Anvils from the Public Relations Society of America and a Gold SABRE from the Holmes Report with our partners at MSL Group who handled local press outreach.